Company Blog and SEO — when do regular articles make sense?
Running a blog in a small service business arouses extreme emotions. On one hand, you hear from marketing agencies that […]
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How to respond to customer reviews on Google?
Getting new reviews is one thing, but how you react to them tells a potential customer just as much about…
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How to get more Google reviews without applying pressure?
Imagine you have to make a choice: you can call plumber “A” who has 3 reviews with an average of…
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Does every service need a separate subpage?
This is a dilemma faced by every business owner outsourcing the development of a website: whether to put all services…
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How to Choose Local Keywords for a Service Business?
The biggest nightmare in marketing is not the lack of website visits at all. The biggest nightmare is hundreds of…
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Most Common Mistakes in Google Business Profile
Google Business Profile is the most powerful free tool for acquiring local customers. Unfortunately, many companies – instead of utilizing…
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How to optimize your Google Business Profile to support sales?
Setting up a Google Business Profile (formerly Google My Business) takes about 10 minutes. And this is the moment when…
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How to improve your company’s visibility in local Google results?
Running a great business is not enough if no one knows about it. In a world where a customer’s first…
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Local SEO — what is it and how does it help get customers?
When we talk about website positioning (SEO), many entrepreneurs imagine a complicated fight to make their website number one in…
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What does a local customer acquisition system consist of?
Imagine buying the best and most expensive engine in the world, but installing it in a car that has no…
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How to determine which service to promote first?
Most small service businesses offer a wide range of services. A plumber can install a bathtub faucet, but can also…
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Why Doesn’t the Customer Understand Your Offer?
Do you ever find that a client visits your website and then calls with questions where the answer is: “But…
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